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Samsung’s Internal Memo might make Apple’s Case in court Strong



Apple and Samsung CaseThe Apple vs. Samsung case has been on the headlines for sometime now. The Case is filed by the U.S based smartphones giants, Apple. The case is filed against Samsung for copying Apple’s patent. The Case is extremely high profile and has already provided several leaks for the media to speculate. Both companies are head to head, with Samsung taking the stance that what Apple calls its patents aren't actually things that can be patented. However the scales have suddenly tipped towards Apple after the Memo of Samsung’s President of Mobile Electronics’ Memo was given as Evidence in Court.


Samsung's Mobile Electronics J.K. Shin

The Memo was written in 2010 by J.K. Shin, Samsung’s Mobile Electronics President. The memo has stirred up the case and Apple seems to be in a stronger position after this. The Memo of Mr. Shin addressing his employees regarding their phones is full of it. He mentions iPhone in several places and compares Samsung’s phones with them. Mr. Shin writes,

“Do you know how difficult the Omnia is to use? When you compare the 2007 version of the iPhone with our current Omnia, can you honestly say the Omnia is better? If you compare the UX (User Experience design) with the iPhone, it’s a difference between Heaven and Earth.”


Samsung phones iPhone

It was stated in the Memo that iPhone has become a standard and all the investors are discussing about making something like iPhone and how easy to use it was. Then the Samsung Mobile chief focuses specifically on the Samsung phones’ User interface. Expressing his views, he says,

“but when it comes to the ease of use of our (user interface), I lack confidence.”

Mr. Shin also discusses the reputation of the company and how it is detriorating because of their lack of ideas and advancements in their cellphones. Mr. Shin writes,

“Influential figures outside the company come across the iPhone, and they point out that “Samsung is dozing off. All this time we’ve been paying all our attention to Nokia, and concentrated our efforts on things like Folder, Bar, Slide. Yet when our UX is compared to the unexpected competitor Apple’s iPhone, the difference is truly that of Heaven and Earth. It’s a crisis of design.”

Mr. Shin further emphasizes that it is time the company starts to work on phones LIKE iPhone stating that arrival of iPhones means that Samsung also has to improve its standards when it comes down to creativity and ease of usage.

Judging by the picture showing the Samsung phones after iPhone’s release, it is surely an improvement leading Samsung to the top of the smartphones manufacturer’s list. Now this improvement was because of the memo or because Samsung had now a device that they could copy from, only the court will decide.

The memo clearly shows the intent of the Samsung Mobile Chief that he wants his products just like iPhone and wants to focus on the user friendly interface rather then external features and cameras. The Memo, although might have be written with the intent to motivate the employees to produce something innovative, is now being used against Samsung to show to the court how the Korean Company have been copying designs rather then creating their own.


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